79 Roze (like the flower Rose) is a black dress shop boutique catering to the curvy ladies or “curvy divas” as we like to call them. Women are generally self critical and conscious about their weight. Our philosophy is simple, we believe every women should feel beautiful regardless of their curves or body type. When you wear one our dresses, we want you to look and feel confident like the queen you are! #curvygirlsrock

LaToya Rozof - Owner

Fashion lover and self proclaimed taco connoisseur. Jesse’s girl, Jamison’s mom and bonus mom to Britt, Jake and Cameron. Sister to many and best friend of a few. A KState Fashion Apparel alum who had a small stint in the Apparel world working for Talbots and Halls. Currently working as an HR professional and slowly working her way back to the fashion world. She founded 79Roze Dress Shop to empower women to love their bodies and embrace the wonderful curves that God gave them. #bodypositive