HERLIFE MAGAZINE-OCTOBER 2019

HERLIFE MAGAZINE-OCTOBER 2019

Mar 02 , 2021

LaToya Rozof

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AYME MAGAZINE-JULY 2019

AYME MAGAZINE-JULY 2019

Mar 02 , 2021

LaToya Rozof

The Summer is zooming by! July is here and so is the new issue of AYME!!! Join us as we share some wonderful people this month!!! We feature 79Roze as our Cover Feature.

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ZULORES MAGAZINE-JUNE 2020

ZULORES MAGAZINE-JUNE 2020

Mar 02 , 2021

LaToya Rozof

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KANSAS CITY MAGAZINE-AUGUST 2020

KANSAS CITY MAGAZINE-AUGUST 2020

Mar 02 , 2021

LaToya Rozof

If it wasn’t for accidentally walking down the wrong street in Los Angeles in 2015, LaToya Rozof’s dress shop might not exist.

The Olathe boutique owner studied fashion merchandising and business at Kansas State before working in human resources for fourteen years. She was in LA, where her husband is from, exploring the Garment District when she inadvertently ended up on a wholesale block. She was mesmerized by the sheer amount of clothing available.

“I came home and started researching and ended up getting my wholesale license so I could buy,” she says. “However, I couldn’t figure out what I wanted to do with it. I knew I wanted a boutique, but I didn’t know what kind of clothes I wanted to sell.” We chatted with her about her backward journey to running her dress shop, 79Roze, which caters to curvy women—or as she says, curvy divas.

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